After watching the TED Talk How to Get Your Ideas to Spread, discuss connections between Seth Godin’s ideas and concepts within the course. Based on what you learned from the course and this TED Talk, reflect on how you might use integrated marketing strategies in your own professional pursuits. Seth Godin’s idea reflect the commercial failure and the basic idea of diffusion. This Ted talk is very much inspirational and motivational as it says those people who can spread the ideas are prone to win. The key ideas from this provided video include simple buying attention as this world is full of several choices within short period.